I’d buy this FTSE 100 share while its price is still falling

FTSE 100 (INDEXFTSE: UKX) share Coca-Cola HBC looks like a promising buy to me, but Whitbread doesn’t look as good on an uncertain future.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 has been a disappointment in recent weeks, but that needn’t be a deterrent for savvy investors. I think there are plenty of shares that are ripe for the picking because their share prices have taken a beating. A case in point is the little-talked-about bottler, Coca-Cola HBC (LSE: CCH). Despite its share price wobble in the recent past, on average it’s been on an upswing, with the three-month moving average up 20% since the start of 2019.

But that’s not the only reason I was curious about this particular share. It’s now been almost a year since it decided to buy Costa Coffee from hospitality company Whitbread (LSE: WTB), and it’s worth figuring out which of these two FTSE 100 shares has done better since and which is therefore a better investing option. Let’s look at them one at a time.

Coffee operation to bolster business

As far as Coca-cola HBC goes, the financial picture looks respectable. In the first half of 2019, it showed a 3.4% currency-neutral revenue increase and a small net profit rise too. The company expects to continue expanding in the future as well, especially in emerging markets, where it’s already seeing the fastest volume increase.

It’s also moving forward speedily on the coffee business, having launched ready-to-drink canned Costa Coffee products in June this year. It now plans to launch the coffee chain in at least 10 of its existing 28 markets next year. With coffee being a growing and profitable business, I believe the company’s optimism about its prospects are well placed.

Whitbread warns of uncertainty

Whitbread, however, hasn’t had such a good run, with its share price quite inconsistent through 2019 so far. While there have been some periods of increase, the broad pattern is pointing downwards. This is partly because of the recent choppiness in broader markets, but also because of its weak trading update for the latest quarter, which showed a 3.7% decline in like-for-like sales.

While the company is happy with the growth in its foreign business, it has flagged economic uncertainty in the UK as a cause of sluggish performance. Its cyclical Premier Inn hotels business saw a 1.5% decline during the quarter. I’m uncomfortable with the company saying that macro concerns could impact future performance as well.  This doesn’t mean that the business will suffer endlessly, just that at present its prospects are unpredictable, making it a dicey investor choice.

The share price has also been somewhat volatile over the past five years and this doesn’t give me confidence going forward. On the other hand, Coca-Cola HBC has been far more predictable, even though it’s also had its share of ups and downs. As far as growth stocks go though, I would buy the latter’s shares for its past growth and more promising outlook.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s how I’d target passive income from FTSE 250 stocks right now

Dividend stocks aren't the only ones we can use to try to build up some long-term income. No, I like…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

If I put £10k in this FTSE 100 stock, it could pay me a £1,800 second income over the next 2 years

A FTSE 100 stock is carrying a mammoth 10% dividend yield and this writer reckons it could contribute towards an…

Read more »

Investing Articles

2 UK shares I’d sell in May… if I owned them

Stephen Wright would be willing to part with a couple of UK shares – but only because others look like…

Read more »

Investing Articles

2 FTSE 250 shares investors should consider for a £1,260 passive income in 2024

Investing a lump sum in these FTSE 250 shares could yield a four-figure dividend income this year. Are they too…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

This FTSE share has grown its decade annually for over 30 years. Can it continue?

Christopher Ruane looks at a FTSE 100 share that has raised its dividend annually for decades. He likes the business,…

Read more »

Elevated view over city of London skyline
Investing Articles

Few UK shares grew their dividend by 90% in 4 years. This one did!

Among UK shares, few have the recent track record of annual dividend increases to match this one. Our writer likes…

Read more »

Investing Articles

This FTSE 250 share yields 9.9%. Time to buy?

Christopher Ruane weighs some pros and cons of buying a FTSE 250 share for his portfolio that currently offers a…

Read more »

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

As the NatWest share price closes in on a new 5-year high, will it soon be too late to buy?

The NatWest share price has climbed strongly so far in 2024, as the whole bank sector has been enjoying a…

Read more »